Faceboook and its value has been tossed about in the press a lot lately. Every time it’s mentioned, there’s this glaze of awe… reminiscent of the dot com days. The reporting of Facebook successes is revealing a new appearance of eMob mentality.
Lets say it’s really currently worth a kajillion million zillion dollars. But flattened out, Facebook is nothing more than a website that people use to talk and hang up pictures. It’s an application, so the value is not in the program. That leaves the plain ole head count, and recently Facebook announced it’s 500,00 millionth user too.
While the worlds press “reported” this, not one of them asked anyone at Facebook how to audit those numbers. Isn’t that like asking the politicians how many people voted for them and skipping the scrutineer process?
The media’s job is to investigate, to confirm, to get comment. But the press has educated itself so sparsely about the internet, they have no idea when they’re being fed. In other words.. the media can’t effectively report anything about today’s internet.. they can just barely repeat what they heard.. and don’t have a way to confirm anything to be fact.
True, a reporter isn’t supposed to know everything, the best ones have experts and resources. But with regard to things like this there are only self proclaimed experts and most are really not that reliable (or have agendas) So still, the media has no idea if it’s being fed.
I counted my Facebook accounts. There’s the one I tried first to see what happens. Then there is the one I did next, because I know what happens and how it all looks when done. Then there is the one I opened because I needed to lose a few people. Then there is the one I opened purely for marketing links to readers with. And I do have one for my Cat and one for my Dog. And one for my Home renovations gallery. PLUS I opened 17 accounts using iStock Photo people, all so they could applaud my links thus causing unsuspecting friends to check them out too.
In total, I have 24 Facebook accounts. The ones I dumped are still there, unless you “close” it.. it stays and counts as a user.
Even if the rest of the Facebook world only had 1/10 of the accounts I do – it means everyone has gone through about three, which makes for just over 150 million users. Still good, but down somewhat. NOW there is the users that join and never actually know what to do with it.. so their picture remains the default blue ghost and all you ever see is … nothing. What if again, only 1 in ten were like that. It brings us down to 135 million. How many instances can one come up with that eliminates just a few more users? What is the real number? Is ANYONE going to find out?
The last time the world put their “Stock and Awe” faith into anything so collectively and that blindly, it was the .com craze.
It was so easy (at the outset of the World Wide Web) for the masses to believe that their millions in investment dollars would make ooldes if entrusted to a bunch of kids in expensive offices with bean bag chairs and hackie sacks. But that’s all it was. They turned out to be kids. With Bean Bag chairs. And hackie sacks. To boot, the kids who got all the money didn’t realize the investments were supposed to produce returns, so they bought Porsches. And for a good year or two.. no one even asked about the Porsches.. it was assumed the kids were just that damn good.
We never thought for a minute they were that damn average, and just might run out and buy cars with money they should be spending on producing.
eMob mentality refused to accept it was being eDuped (by it’s own glazed over awe of something that simply isn’t real, but looks sooo good).
Is Facebook a good marketing tool? Hell ya, I use it myself a lot. Is it Microsoft, with a two decade future? No. Is that Bill Gates? Not even close.
In a few years time.. the masses will have found a new eDarling to put all their Stock and Awe faith into, which will leave a lot of egg on the media’s Facebooks.