The other day I received an interesting email from a friend. He was leaving for the Orient and took the time to let me know this would be his last email, and from this point forward all his communications would be on Facebook.
“Incase you are wondering why your email has gone down, it’s because Facebook is how people communicate” he supported that with.
I took the bait, I couldn’t help myself, I had to find out if email usage has gone down.
After hitting up 5 or 6 reliable points of information, it became clear the opposite is true, sources say email has gone up this last year and all indicate by 14 to 15%.
Even with the addition of Facebook, twitter, and so on, people are not just still using email… but using it more.
But how can you add 3 or 4 more communication methods, see them skyrocket in popularity… and still find the originator, email, to be going up in usage?
Simple really. The advent of the radio did not reduce need for the phone – even though you are able to reach more people with it. In fact, phone usage went up so high that we found ways to make sure we can carry them with us and use them anytime.
Facebook and twitter are not “methods of communication” they are methods of broadcasting information to masses. The status and comments are nothing more than personal broadcasting pitches … our own commercials or “play by plays” of us, and our lives.
Unlike the radio though, facebook has quenched peoples apparent need to share what beer they like, shows they watch, books they read and trips they yearn for. Facebook has for that reason also become a far more powerful method of marketing, because comments, posts and likes are recorded, sorted and sold as targets.
So don’t look to email to die out anytime soon. Company executives are not likely to go to Facebook to schedule meetings (lol), ask for information or reports from subordinates (rofl), or circulate budget meeting notes (omg). And it’s also quite likely these more serious messages are sent by people who don’t want the content recorded and sold to Molsen, Air Canada and NBC.