Grocery Superstores in most areas of Canada have, by now, introduced their latest “pitch” to the consumer; Convenient and Quick Self Check out. What makes me step back though, is the surprisingly large volume of people using it.
I’m not sure what’s so convenient about doing the cashiers work for free, it seems to me the best deal is for the store itself. There’s no discount offered for taking the labor off their hands, so why on earth would I do it?
By using the term “Green” and offering up some old fashioned guilt, grocery stores got customers to bring their own bags; Most consumers paid the store for the bags too.
By using the term “Convenient” merchandizing has successfully moved consumers to stuff those “Green” bags full to the brim with plastic food containers, tin cans, six-packs of soda and water bottles, processed foods loaded with chemicals, food in plastic bags, all of it poised to do serious damage to the enivronment (not to mention body).
By using the term “Quicker,” stores pitch the idea of getting customers to do the checkout job, eliminating their cashier.
To sum up: You may now take these environmentally crushing processed foods and packages from your cart, do the math on what you owe for it all, and finish by doing the bagging…. AFTER you pay for the bag. But the prices… all went up 🙂
Now THAT’S Ballsy.