The other day, I got an advertisement encouraging me to revisit an account I once created at Freshbooks. It was a pretty attractive invite too, nice looking and offered good visual incentive to get back with their program. This ad, and its distribution, was obviously costly.
I logged into the derelict account and took a look around. Much had improved and it was motivating me to click that upgrade button. Eventually I just had to review pricing, I was damn near sold and needed very little to push me to go ahead.
Software is today’s method of interactivity, be that guest books, flip books, shopping carts or blogs. Interactivity or “cool stuff” is all run by software. One of the more concerning things I’ve seen in web business development is the dog pile of costly mistakes that come with the addition of software. Mistakes are often compounded [...]
Faceboook and its value has been tossed about in the press a lot lately. Every time it’s mentioned, there’s this glaze of awe… reminiscent of the dot com days. The reporting of Facebook successes is revealing a new appearance of eMob mentality. Lets say it’s really currently worth a kajillion million zillion dollars. But flattened [...]