Grocery Superstores in most areas of Canada have, by now, introduced their latest “pitch” to the consumer; Convenient and Quick Self Check out. What makes me step back though, is the surprisingly large volume of people using it. I’m not sure what’s so convenient about doing the cashiers work for free, it seems to me [...]
The other day, I got an advertisement encouraging me to revisit an account I once created at Freshbooks. It was a pretty attractive invite too, nice looking and offered good visual incentive to get back with their program. This ad, and its distribution, was obviously costly.
I logged into the derelict account and took a look around. Much had improved and it was motivating me to click that upgrade button. Eventually I just had to review pricing, I was damn near sold and needed very little to push me to go ahead.
RIM (Research In Motion, maker of Blackberry) Needs to rediscover it’s roots in security. They need to do so with certain haste. Having been thrown for a recent loop, RIM was reported to have had to lay off masses of it’s people (although none in it’s maritime head offices). What the media neglected to include [...]